Marketing Tactic - Focus developed through a lens.

Building a static website can be both a thrill and a chore.  The thrill lies in developing a unique presence on the internet - a proud moment for an entrepreneur that toils through what can be a long process.  The website is also a device that must always be tweaked and edited as your business grows and evolves – therein lies the chore.

A quick and easy solution to develop a defined focus on a segment within your business when time is of the essence and of limitation - build a Squidoo Lens; the brainchild of Seth Godin.  Wikipedia  defines Squidoo Lens  as:

 ….. a network of user-generated lenses—single pages that highlight one person’s point of view, recommendations, or expertise. Lenses can be about anything, such as ideas, people or places, hobbies and sports, pets or products, philosophy, and politics.

Building a lens can be as quick and simple as 15 minutes spent drafting text or it can be more in-depth in layout with added gadgets and HTML.  The following are a few uses for a Squidoo Lens:

• Feature new services
• Frequently Asked Questions
• Promote a new e-book or other give-away
• Reviews – books, software, services
• A “how to” – for your potential customers
• Top tools or sites relevant to your industry
• Launch an opinion survey
• Discuss new business trends

Here are two examples of recent Squidoo Lenses that I created.  The first lens is a series of the most commonly asked questions by those unfamiliar with the Virtual Assistant Industry - Virtual Assistant - Most Frequently Asked Questions.  This is a great marketing tool to use on Twitter when someone asks a question about a Virtual Assistant and our industry.  With Twitter’s 140 characters limit – the link can be tweeted with maximum impact.   

The second lens features new Internet Marketing Services in my Virtual Assistant practice.  As a recent graduate of VAClassroom’s Interment Marketing Virtual Assistant program, I created a Squidoo Lens that promotes the services I provide to entrepreneurs assisting with their internet marketing campaigns - Internet Marketing Virtual Assistant. 

The Point

Do you a new focus within your business that you want to promote quickly?  Need an easy marketing tool but don’t have time to revamp your website?  Create a Squidoo Lens that features your business and you.  An added plus - the backlink to your website assists with SEO. 

Photo by rabih

Comments

• Find me on .......