WordPress Blog – The How To Video Series
As a business owner, it is vital that you establish a blog for your business that relates specifically to your target audience. Your blog should identify you as the authority for the subject that you are discussing and that is of interest to your potential clients. Provide quality information related to your subject in the form of tips, resources, and courses of actions.
The mechanics of setting up a blog are honestly not that difficult. A resource was shared with me in the SSWT Elite membership forum that contains video tutorials.
The video series by the 10-minute Expert shows how to set-up a Wordpress blog The tutorials are comprised of 10 videos. Topics are:
• How to Create a MySQL Database Using HostGator.com
• How to Download and Install WordPress
• How to Configure WordPress Options Part 1
• How to Configure WordPress Options Part 2
• How to Add a Post or Static Page to WordPress
• How To Manage Blog Posts in WordPress
• How to Manage Comments In WordPress
• How to Manage The Blogroll in Wordpress
• How To Change, Edit, or Install a Wordpress Theme
• How to Configure WordPress Plugins
The Point
It couldn’t be made any easier. Simple step-by-step instructions on how to set-up a Wordpress blog provided in short segments that are easy to digest. Makes it as easy as pumpkin pie.
Blogging Inspiration - Andy Rooney finds inspiration in his kitchen drawer.
Throughout the years, I’ve always enjoyed 60 Minutes. The in-depth look at what is current in the news. The interviews provides a window into other’s thought process and the investigations intrigue the detective in me. My favorite segment though is at the end. The last 2.5 minutes spent with Andy Rooney. Armed with his opinion and ready to tout off on cue, he looks straight into the camera and presents his view; sometimes brash, always laced with humor and practicality, and a bit of sarcasm tossed in for good measure.
Did he pave the way for video blogging? Wikipedia defines video blogging as:
Video blogging, sometimes shortened to vlogging is a form of blogging for which the medium is video. Entries are made regularly and often combine embedded video or a video link with supporting text, images, and other metadata.
The structure is certainly there – recording of short snippets of video that is shared with others. Mr. Rooney is on every week at the end of broadcast. He always has some type of supporting prop that adds visual to his video. Mr. Rooney uses his platform to speak his mind on happenings in his world or ours; to rant at what irritates him; to show others a different view; and to connect with his audience (his followers).
So where does Mr. Rooney get his ideas? I caught the clip below when it aired last month.
The Point
This post – This Point is to me as well as you. You don’t have to look far and search deep for a meaningful subject that will set the world on fire with words. Just write. Blog about the mundane and the simple as well as the complex. Not all your posts are going to be stellar and be nominated for The Blogger’s Choice Awards. Take a lesson from Mr. Rooney and open up your “kitchen drawer”. Each post will resonate with someone or maybe just your own self.
Do You Tweet? 9 Tools to Enhance Your Twitter Experience
Despite its critics, Twitter is a useful micro-blogging tool entrepreneurs can utilize in a social networking setting to build relationships, promote their blog and market their business. This post is not to debate the pros and cons of Twitter; whether it’s viewed as professional or otherwise; nor is it to cover proper tweeting etiquette or what is and is not considered spamming your followers. My intent is to provide you with nine tools that will simply enhance your Twitter experience.
Ping.FM
Do you have multiple social network profiles that you want to keep a daily presence without spending all day doing it? Ping.fm saves you the time and effort. Ping.fm will send a single post across 26 social networking platforms at one time. It utilizes the same 140 character limit as Twitter. Sites in addition to Twitter include: Facebook, Plurk, LinkedIn, MySpace, Google Talk, Delicious, and many more.
Tweet Later
Tweet Later works for you while you are away; whether you’re traveling, focusing on a project or simply living life. Tweet Later can be set-up to welcome new followers automatically either publically or by direct message. It will, at your election, automatically follow those that follow you. You can also schedule pre-scripted Tweets to broadcast while you’re away. Scheduled tweet is a great tool to alert followers of a new post on your blog.
What a Tangled Web We Weave with Web Analytics
Photo by josefstuefer As an entrepreneur in e-commerce, an enormous amount of effort and focus is placed on web presence. Countless hours can be spent on the aesthetics of your website, the cascading pages and catchy graphics. While you can have the snazziest website in your industry, if your visitors spend just seconds before bouncing elsewhere then it is all for not. So how do you know if your efforts are paying off? How can you discern where to make changes? Do you need a magic ball to see behind the scenes? No, a web analytics program will capture the data needed.
Web analytics provides detailed statistics that can assist with the analysis and fine tuning of your website or blog. By gathering data, it paints a clear picture of the visitors that find your site and provides the results from marketing efforts and website design. Here are four key areas to examine.
Looking in the mirror. What does your blog say to potential clients?
Photo by oceanflynn
I might as well state the obvious - - I am new at blogging, at least as it relates to business. I know I know, it’s the number of posts that gave it away. I said it was obvious. I’m also anal – I like to do things right the first time out of the gate. But there are so many ins and outs to blogging that it’s hard to get it right from the get go. There’s no standard blogging handbook that says Thou Shalt [just fill in the blank]. Everyone has a different opinion of what you should and shouldn’t do.
So my classroom is the window of observation. I observe those that appear to be successful, those I follow due to great content, and those that I stumble upon when doing research. Which brings me to today’s subject – how often do you blog and how does that reflect on your business?
-
Find me on .......
